How do I get more people to my website?

Company Q have a great service that sells well. An impressive 5% of the visitors to their website buy what they sell.

With 200 visitors a day, their sales are reasonable, but they want more.

Company P are using marketing company SP to manage their Google AdWords account.

Their conversions are great, obviously, and they see around 20 sales a day (at a very reasonable cost) from their account. But they want more.

A search for how do I get more people to my website generates a staggering 754,000,000 results.

Yet a search for how do I get more targeted people to my website produces only 7,480,000.

[Take some reassurance from the fact that most people don't know what they're doing.]

Getting more visitors to your website is easy. I’d go as far as saying that anyone can do it.

Getting more targeted visitors is more of a challenge.

It boils down to this: Quantity is easy, quality requires skill.

Getting more incoming links to your website is easy. There are services that claim to deliver 1,000 one-way links for less than $10. It’s safe to assume that every one of them will be worthless, but you get what you pay for.

Getting more clicks from AdWords is simple. Raise your bids and raise your budgets. Oh and watch your ROI sink like a stone.

Quality requires skill.

A few mini-points to consider.

1 – Companies P and Q may be hitting as much of their market as possible. No matter what they do to try and get more it won’t work. They’ve hit the top of the curve. But there are other markets.

2 – The weak link in the chain may not be the company’s ability to hit their potential customers. The weak link may be their website’s inability to convert visitors to customers.

How can you get more of the right people to your website?