Talking Google AdWords
In May 2012 I gave a presentation on Google AdWords at the phenomenal MicroConf conference in Las Vegas.
I rate MicroConf as one of my all-time favourite conferences, and was genuinely honoured to be able to speak there.
My talk was titled Google AdWords: Stop Losing & Start Exploiting (Really).
Please don’t be put-off by my unnerving likeness to a serial-killer version of Jabba the Hutt. It must have been something to do with jet lag. Or something.
A lot of people found the talk to be useful,so I swallowed my pride and vanity and decided to share it here.
It takes a while, but if you’re interested in squeezing a better ROI out of your Google AdWords account, this will be time spent.
Make a coffee, make yourself comfortable and enjoy.
Oh and (preferably non-rude) feedback is appreciated. Hit the comments as you see fit.
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